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Tag Archives: Marketing

TAG ARCHIVES: Marketing
  • Marketing strategies built around an understanding of your customer
  • This could be B2B or B2C
  • Work with you to define how your CI will behave in the Korean market
  • Ensure your partners in this market respect your brand value and build on it.
  • Keeping true to your values and image in-market and ensuring that your messages get across to the consumer / business partner
NZ Buttercup Squash Council – joint promotion with Café Amoje in Korea
Following the 2013, New Zealand Buttercup Squash Council ran joint promotion with Café Amoje (Amoje inc.) also in 2014. Café Amoje runs 50 stores in nationwide which placed at department store’s food section. 7 online news reported this event... more
What do you do with the other half?
Many buttercup squash consumers in Korea get the squash home and use half of it for a stew. But what to do with the rest it they don’t eat it straight away? There are many great options. With the help of Chef Lee JinHo we came up with a few gr... more
SBS gets wind of blackcurrant
The New Zealand Blackcurrant Cooperative provided some frozen blackcurrant for the SBS TV team to sample. Based on solid research present by another company using NZ blackcurrant they highlighted a number of areas that blackcurrant consumption prove... more
New Zealand blackcurrant gets celebrity chef endorsement
New Zealand Blackcurrant finds Chef Lee Jinho and famous celebrity Hong discussing the merits of New Zealand Blackcurrants in a popular TV series called “Night Chef”.  ... more
Article: Berry for eye ‘berry’ good
Another article drawing attention to the benefits of blackcurrants for eye health. MaeKyung Health 2013.03.20 (Article link) ... more

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