New Zealand cleaning products company ecostore has signed a deal that will see the company export to South Korea from 2015, a destination being viewed as having “huge potential” for the New Zealand business. Ecostore will partner with a South Korean start-up company Ellusben. Rands said Ellusben offered a significant opportunity for ecostore, with the South Korean company focused particularly on the “mother baby” market. Article link : South Korea ‘huge deal’ for ecostore – New Zealand Herald (2014.12.22)
Latitude helped ecostore get a good understanding of the Korean market and worked with them through to the partner selection stage.
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