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Tag Archives: Marketing

TAG ARCHIVES: Marketing
  • Marketing strategies built around an understanding of your customer
  • This could be B2B or B2C
  • Work with you to define how your CI will behave in the Korean market
  • Ensure your partners in this market respect your brand value and build on it.
  • Keeping true to your values and image in-market and ensuring that your messages get across to the consumer / business partner
Everything you need to know about New Zealand Blackcurrant
Taking the lead in the Korean market the New Zealand Blackcurrant Cooperative put together a web site that would support our partners with the type of information they required and give confidence to consumers who wanted to know more about the ‘Kin... more
Article: Do you know the King of the Berries?
Blackcurrant is commonly referred to as ‘King of the Berries’ and the word is now out in Korea. Joongang Ilbo Health Media – 2013.03.06 (Article link)  ... more
Article: Smartphone addicted kids, take care of their eyes…
Blackcurrant has an excellent reputation for eye health.   Korea too is starting to get the message. KizMom HanKyung – 2013.03.06 (Article link)  ... more
Buttercup visits the New Zealand embassy
Our beloved Buttercup visited the New Zealand Embassy to hang out with friends of New Zealand Buttercup Squash Council. There were many examples of great buttercup squash dishes to choose from and a buzz of excitement about the upcoming season. ... more
Buttercup visits Emart with friends
Bringing in a new school term our Chairman made a trip out to Emart to hang out with Buttercup and friends and highlight the great nutritional benefits of New Zealand Buttercup Squash.... more

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