Tag Archives: Marketing

  • Marketing strategies built around an understanding of your customer
  • This could be B2B or B2C
  • Work with you to define how your CI will behave in the Korean market
  • Ensure your partners in this market respect your brand value and build on it.
  • Keeping true to your values and image in-market and ensuring that your messages get across to the consumer / business partner
NZ Deer Velvet Industry teams up with KGC, the Master’s of Red Ginseng.
Korea Ginseng Corporation (KGC), proprietors of the popular deer velvet Cheon-Nok brand, has added two more deer velvet products to the brand's portfolio. Whist KGC were developing the products, Deer Industry New Zealand (DINZ) provided close supp... more
New Zealand’s K7 butturcup squash arrives at Homeplus and Megamart
Three Good Men have begun supplying Homeplus and Megamart with their newly developed variety of buttercup squash, K7. To commemorate K7's appearance both stores held in-store tasting events. The new squash is characterized by a different textur... more
NZ Avocado met Korean celebrities and moms
The NZ Avocado Council (www.nzavocado.co.kr) held three online events for consumers and found that avocado's popularity in Korea does not look like abating. The event was held through AIC's official Facebook and Instagram account. The prizes were a... more
NZ Blackcurrant makes an appearance at Matariki picnic
The New Zealand Alumni Association Korea held a picnic in Banpo Hangang Park to celebrate the Matariki Festival 2016. There was a very impressive turnout and one notable guest was New Zealand blackcurrant purchased from Emart. The blackcurrant was us... more
AVANZA and Maeil join forces
AVANZA worked together to promote the great flavours of New Zealand Avocado combined with the relatively new offer of Almond Breeze. A combination of in-store tastings and online blog campaign meant the consumer could get close and personal with a n... more