Tag Archives: Marketing

Avanza has succeeded in giving its Korean partners the confidence to move to larger and more diverse avocado displays. Before the 2014/15 season, most hypermarkets would display avocado only in two packs, and in very small amounts in the refrigerated... more

AVANVA teamed up with Dongwon and working with Chef Lee JinHo have created a great recipe so the Korean consumer can easily enjoy a delicious and nutritious snack of NZ avocado and Dongwon smoked salmon. ... more

AVANZA is working with its Korean partners to deliver the perfect AVOCADO for eating. This effort is focused on two levels, the first is to educate consumers on how and when to eat avocados, and the second working with importers and hypermarkets ... more

The time of the Blackcurrant has come in Korea. It has been knocking on the door of blueberry for a couple of years and has proved its credentials. In 2014 Kim’s Club was looking for something new to offer their customers in their frozen foo... more

South Korea consumes around 60 percent of New Zealand’s deer velvet antler production. To deliver a clear and genuine message from Deer Industry New Zealand to the consumer and partners in Korea DINZ recently launched a Korean website.  Those that... more