Following the 2013, New Zealand Buttercup Squash Council ran joint promotion with Café Amoje (Amoje inc.) also in 2014. Café Amoje runs 50 stores in nationwide which placed at department store’s food section. 7 online news reported this event.
Since NZBSC have been promoting Buttercup Squash in South Korea, mainly focused on on-line, hypermarket and supermarket channel. This promotion leads NZBSC to meet and understand the consumer group who shop at department store.
Latitude had project management roll among related number of companies.